Cruizers, an Exxon-branded c-store in Wake Forest, North Carolina has successfully enabled EMV chip payments on Gilbarco Veeder-Root’s FlexPay™ payment terminals across the First Data network on its Encore® fuel dispensers to protect customers from credit card fraud.

Holmes Oil, which operates 25 Cruizer’s convenience stores in North Carolina, is quick to adopt technologies that increase customer convenience and operational efficiency. Over ten years ago, it was the first location in the U.S. to adopt Gilbarco’s Passport® Point-of-Sale (POS) system and has been an early participant in updating its forecourt equipment for EMV.

“Gilbarco has been a long-term partner of ours,” stated Edward Holmes, CEO of Holmes Oil. “They have been leading the industry on EMV — both indoor and outdoor — and we’re excited to be among the very first to turn on chip payments at the pump, just as we were among the first to turn EMV on inside the store with their Passport point of sale system. It’s our feeling that as consumers become used to paying with chip cards for indoor transactions, and the news continues to highlight payment security risks, sites with EMV ‘turned on’ will be preferred to those that don’t accept chip cards.”

“Gilbarco is pleased to continue leading the market with EMV technologies, both inside the store and at the forecourt,” said Mark Williams, VP of North America Marketing, Gilbarco. “Holmes Oil’s drive to enable EMV at its forecourts will ultimately set them apart from the competition. Gilbarco is happy to be their one-stop shop to help provide safe and efficient payment transactions for its customers, both inside the store and at the pump.”

Headquartered in Chapel Hill, Cruizers Convenience Marketplace is a division of the Holmes Oil Company and a distributor of ExxonMobil and Valero fuels. It operates 25 Cruizers Convenience Marketplace locations throughout central North Carolina and prides itself on fast and friendly customer service, quality products and clean and orderly stores.

If you are interested in learning more about Gilbarco EMV products go to: http://www.gilbarco.com/us/learning-center/emv-c-store-retailers/emv-compliant-products.