PriceAdvantage, a fuel price management software company and division of Skyline Products, announced today that F.L. Roberts has selected PriceAdvantage software to help establish fuel prices at their 28 convenience stores operated under the F.L. Roberts, Mobil, Sunoco, and Valero brands. F.L. Roberts selected PriceAdvantage to replace their manual processes, increase speed-to-market, and maximize critical margins.

“Making the change from manual processes to a software solution was a significant shift for us,” state Richard Smith, F.L. Roberts Vice President of Operations. “The PriceAdvantage team had us up-and-running with a trial in just a couple of weeks and within 30 days we were convinced that the software would have a significant impact on our margins and volumes.”

F.L. Roberts will leverage PriceAdvantage integrations with ADD and VeriFone software systems to gain real-time insight into margins, volumes, and competitor pricing data and automate rapid, accurate price changes. The fuel retailer purchased the SaaS solution, where PriceAdvantage hosts the software in their secure, reliable data center, in order to implement the software quickly and eliminate IT infrastructure investments.