DK and ALON, fuel brands of Delek US Holdings, are proud to announce the launch of “Veterans Fuel Us,” a month-long recognition campaign celebrating local veterans who have served and continue to make an impact in their communities.
Throughout November, DK and ALON will spotlight veterans nominated by friends and family members, each receiving a fuel card and recognition across the brands’ websites, social media channels, and marketing platforms.
“Being American-made and community-focused are woven into the fabric of our brand,” said Hunter Jackson, Marketing Specialist at Delek US. “We had to do something to honor veterans this month — to give them a platform to be recognized. It’s the least we can do to thank them for their service and for the ultimate sacrifices they’ve made for us.”
The first veteran featured in the campaign, MSGT Raymon Carrillo Jr., served 21 years in the United States Air Force, including deployments during Operation Urgent Fury, Operation Desert Storm, and Operation Southern Watch. His story, shared by his wife, highlights the strength and dedication of military families across America.
“He was away from us so much — through Desert Storm and other deployments — and it impacted our family deeply,” she shared. “Not knowing if he was safe or when he’d come home was one of the hardest parts, but there was never a question that he would re-enlist. He was completely dedicated to his service and to his country. I just think it’s incredible that DK and ALON are going out of their way to recognize veterans. It’s so nice to know we’re not forgotten, and that people still take the time to say thank you.”
The Veterans Fuel Us campaign reflects DK and ALON’s ongoing commitment to the communities they serve. As American-made fuel brands, both are proud to stand behind the people who keep their towns, families, and businesses moving
To learn more about the campaign or to read veteran spotlights, visit www.DKFuel.com.
