Cumberland Farms, a leading coffee, gas and convenience retailer and a member of the EG America family, announced the launch of curbside pickup via its SmartPay Rewards app at all New Concept stores across Massachusetts. Available daily between 6:00 a.m.-9:00 p.m., guests can now order everyday essentials and hot food including pizza, to be delivered to their vehicle curbside or at the pump while they fill up on gas.

“Curbside pickup provides our guests a convenient, seamless and contactless way to shop for their everyday needs,” said George Fournier, President of EG America. “We hope that this service helps make life a little bit easier for our guests as we all return to a new normal.”

Guests must have the latest version of the SmartPay Rewards app in order to use curbside pickup. After selecting the “Curbside Pickup” tile on the home screen, users then complete their order and receive a push notification and email when the order is ready for pickup. SmartPay Rewards is free to download and free to use, and members save 10 cents on every gallon of gas when used at the pump, in addition to earning other rewards.