The NACS Foundation is looking for retailer and supplier partners to celebrate the convenience industry’s 24/7 commitment to the communities they serve and to recognize frontline workers, first responders, medical personnel and American Red Cross volunteers for 24/7 Day, taking place on July 24.
Now in its third year, this year’s event will focus on the individuals who continue to unite, uplift and serve our communities, while uncovering and telling the human stories behind these hometown heroes.
“Convenience stores are essential businesses, not just for the items they sell and the convenience they provide, but also for what retailers and their teams mean to their community,” said Stephanie Sikorski, executive director of the NACS Foundation. “We are proud to celebrate local heroes during this year’s 24/7 Day celebration.”
There is no entry cost to retailers to join 24/7 Day, and specific campaigns can be built out based on retailer needs and goals, making the program very flexible.
In 2020, 18 convenience retail partners, representing 20 unique brands and 30,000 store locations across the U.S., joined together for 24/7 Day, a 500% increase over the inaugural year. Last year, community leader Sheetz, NENA (National Emergency Number Association) and the Foundation’s official media partner GSTV aided in disaster relief funding and told the industry’s story about its heart, with more than one million earned media impressions tied to outreach efforts.
“Our first responders and frontline workers continue to truly inspire us,” said Sheetz President/COO Travis Sheetz. “While we’ve always been grateful for their dedication and commitment, their hard work has shined even brighter through the pandemic where, as a nation, we’ve seen first-hand how tirelessly they work to care for others. As a company, it’s always been important for us to show them our appreciation and we’re hopeful this year’s campaign will help them know that we, as an industry, are so incredibly thankful to each and every one of them.”
To learn more about how to participate in 24/7 Day, visit 247day.org.