Kalibrate has announced that Coborn’s, Inc. has chosen Kalibrate Pricing Cloud to centralize pricing decisions for its 35 fuel and convenience locations. Coborn’s selected Kalibrate Survey to enable store managers in the field to easily record competitor fuel prices using a smartphone.

Coborn’s two brands, Holiday and Little Duke’s, pride themselves on competitive gas prices, along with a spirit of continuous improvement.

“Kalibrate helps us operate and perform in a way that aligns with two of our corporate values: executional excellence and innovation,” said Dave Meyer, Vice President of Operations at Coborn’s, Inc. “We take risks, make advances and learn from the outcomes. That’s the continuous learning mindset we see in Kalibrate, too.”

“Coborn’s is a progressive retailer always striving for improvement,” said Bob Stein, president and CEO of Kalibrate. “Our centralized pricing strategy and solution will ensure their operation achieves executional excellence and improved performance.”

Coborn’s fuel and convenience stores are located in Minnesota, North Dakota and South Dakota. Kalibrate Pricing’s robust analytics enable the Coborn’s pricing team to optimize results defined by corporate strategy, while also accounting for local market conditions and site-specific characteristics. Station managers are connected to the process through Kalibrate Survey, ensuring that headquarters and forecourt are always aligned.

Kalibrate Pricing solutions are available securely in the office or in the field. Cloud-based access enables streamlined simulation sharing and customizable workspaces. Access to the most current market data ensures that models and results reflect the complexities, dynamics and realities of the fuel retail environment. Kalibrate’s Client Success team will also continue to be an ongoing source of consultative support and industry expertise to the Coborn’s team.