Citi Retail Services and Wawa, Inc. today announced a multi-year agreement to launch a private label consumer credit card program for Wawa customers. Wawa owns and operates more than 700 convenience stores (over 450 offering gasoline) in five Mid-Atlantic states and Florida. Citi Retail Services, a unit of Citi, is one of the country’s largest and most experienced private label credit card issuers. The companies will launch the card program on September 30, 2015. Citi will manage and service the portfolio of accounts.
“Wawa customers will soon have a credit card to call their own,” said Citi Retail Services’ Craig Vallorano, Managing Director for Business Development and Strategy. “Wawa has a differentiated and growing business with a strong retail brand and loyal customer base. This card program will give Wawa customers a convenient payment option with an enhanced value proposition on fuel purchases. We look forward to working with such an innovative, customer-focused company that, like Citi, has a long history of meeting customers’ changing needs.”
“At Wawa part our commitment to fulfilling lives every day means continually providing the community with value. We do this with quality products, priced competitively, no-surcharge ATMs, and now with our new private label card – the Wawa Credit Card,” said Cathy Pulos, Chief People and Chief Financial Officer for Wawa. “This new credit card was specifically designed to enhance the customer experience by adding value and simplicity to our customers’ transactions, specifically around the purchase of fuel. We look forward to launching this venture, making fueling up and checking-out better than ever before.”
The agreement with Wawa is the fourth new card relationship and seventh contract renewal Citi Retail Services has announced since the beginning of 2014. The business provides consumer and commercial credit card products, both private label and co-brand, to national and regional retailers and their customers across the U.S. It also provides retail industry expertise, including transaction data analytics, and fully integrated marketing and loyalty programs. It services nearly 90 million accounts for a number of iconic brands, including Best Buy, Macy’s, Sears and The Home Depot.