CITGO Petroleum Corporation kicks off its 30th Annual Marketer Roundtable Meetings on Jan. 11 in San Antonio, TX and Nashville, TN with an emphasis on new and existing program growth, industry trends and best practices. Continuing through Feb. 1 in various cities throughout the company’s Central, Northeast and Southern marketing regions, CITGO marketing personnel will address the following and more:
- New CITGO Dispenser Program for 2018
- TriCLEAN® TOP TIER™ marketing updates
- Grow Bucks Program enhancements
- Updated Brand Image materials
- Club CITGO® Mobile App updates
- CITGO Rewards® Credit Card Program updates
“As we head into the New Year, we are excited to celebrate the 30th anniversary of these meetings with our Marketers and to discuss their successes and challenges from the year prior. It makes for a great opportunity to gather key learnings to help enhance our future programs,” said Alan Flagg, Assistant Vice President of Supply and Marketing for CITGO. “The Roundtable Meetings are also a great platform to introduce new CITGO programs and services for 2018 and recognize our Marketers who go above and beyond in their communities to promote the CITGO brand.”
While the main goal of each of the upcoming 18 Roundtable Meetings is to inform and educate branded Marketers on CITGO initiatives for 2018, the meetings also generate enthusiasm, open discussion and support for the programs that can be shared with Retailers and their customers.
To find out more or to register for the 2018 CITGO Marketer Roundtable Meetings, contact your local CITGO representative. For more information about CITGO, its products and programs, visit www.citgo.com.