The CITGO brand is extending to five new geographic markets with the launch of a brand licensing program for qualified marketers and retailers. Initially targeting Arizona, Colorado, New Mexico, Nevada and Utah, CITGO is also evaluating additional states for launch this year.
“The licensing program is designed to drive business growth for licensees outside our current territories,” said Greg Caponegro, General Manager Light Oil Sales. “By offering our brand and marketing support to retailers who source their own fuel, we can expand our presence and provide more consumers with the quality and service they expect from CITGO.”
The brand licensing program capitalizes on newly reformed TriCLEAN, CITGO’s most advanced additive system with TOP TIER˜ designation and 50% more cleaning agents, while enabling participants to outsource their supply of gasoline. Additionally, participating licensees can utilize the high-quality Illuminate Brand Image, the Club CITGO Loyalty Program, CITGO credit/payment cards, comprehensive marketing support, and unwavering customer service to draw new customers to the CITGO brand.
Marketers and retailers interested in joining the CITGO Brand Licensing Program can visit the program’s website at www.citgobrandlicensing.com for more information. CITGO representatives will also be available Feb. 18-20 at the WPMAEXPO in Las Vegas at booth 410 to speak with interested future licensees.
