Business Accelerator Team (BATeam), a consultancy providing business development and digital marketing expertise to retailing and foodservice, announced the appointment of Jay Price and Mike Flebotte as Partners of the Group.

Jay Price joins the Group with broad CPG industry experience after holding numerous executive level sales and marketing roles in the confection, snack and dairy industries with Kraft-Nabisco and Dean Foods.  He combines a career of leadership positions with a customer-driven philosophy; his insights provide clients with a foundational understanding and production-driven sales-development growth planning path.

Mike Flebotte brings a unique and robust background of retailer, CPG and technology experience to the BATeam. Flebotte most recently was EVP of Marketing with iControl Data Solutions. Previous experience includes marketing and operations roles with Ocean Spray Cranberries as well as category management positions with Ahold Delhaize. Mike will be leveraging his combination of industry knowledge and expertise to develop and execute targeted digital marketing strategies.

BATeam was formed three years ago by a team rooted in the Petroleum and Convenience Store Industry (Kay Segal, Paul Reuter and David Nelson) who joined together to form this advisory and business-catalyst firm. Together, with their extensive experience in retail, retail petroleum, foodservice and business media, they have been providing information, education, market strategy and market analysis to a select group of clients. “The more work we did with clients and the more opportunities we saw, we recognized the need to expand the services we provide,” said Segal.  “Jay’s and Mike’s backgrounds will allow us to better service current and potential clients by providing additional brand development and marketing work for them.”

Business Accelerator Team is an outside-in catalyst assisting with insight, strategy, marketing and key industry connections. The consultancy provides business-development expertise derived from a deep understanding of what has worked with suppliers, retailers and media in retailing and foodservice. To learn more about how the Group can help adopt the best strategic approach and technology for businesses, visit or Click Here to fill out a contact form.