Belanger, a leading manufacturer of tunnel and in-bay automatic vehicle wash systems, has introduced a completely redesigned and improved website that’s located at belangerinc.com. The new mobile-responsive site was developed to provide customers with a more user-friendly design that allows easy access to critical technical resources, as well as helpful educational materials. The new site also aligns the Belanger brand with the image standards of the newly formed OPW Vehicle Wash Solutions business unit.
“Creating one effective eco-system for car wash solutions is a contributing factor to the success of our new vehicle wash brand,” said Gary Campbell, General Manager for OPW Vehicle Wash Solutions, which includes Belanger and PDQ. “A new Belanger site that provides the same intuitive experience as our other OPW business unit pages is a major step in improving purchasing, service and education for our vehicle wash customers.”
Aside from new branding and an updated design, the Belanger website houses an expansive resource library of technical guides, product literature and helpful videos for distributors to deepen their knowledge of the products and enhance customer support. To expedite and simplify the user journey, the site also features these user experience improvements:
- Improved navigation featuring a more intuitive menu system
- Improved search functionality to make narrowing down and finding relevant results easier
- Cleaner layout that puts key content first and guides users to their desired destination in fewer clicks