ADD Systems is pleased to announce the promotion of Regina Balistreri to Director of Marketing. Regina joined ADD Systems in 1990 as a technical writer and then moved to the sales department as the West Coast Sales Representative in 1992. In this role, she played an integral part in the sales and training of new clients in the mid-west and western United States.

Balistreri left ADD Systems in 1997 to pursue an MBA at University of California, Davis. There, she chose to focus on technology management and finance. After graduating, she went to work for Intel as a Senior Financial Analyst, where she managed the budgets for chip production processes.

In 2015, Balistreri returned to ADD Systems as the project manager of ADD Systems’ enhanced marketing effort. In that role, she oversaw the development of ADD Systems’ new website and the creation of numerous marketing materials, including videos, customer testimonials, white papers, and industry-focused webinars.

In Balistreri’s new role as Director of Marketing, she will use her experience to ensure ADD Systems and its solutions are known throughout the industry. “ADD Systems dedicates a tremendous amount of resources to research and development every year, and it is my goal to make sure that both our client base and the industry at large are aware of our advancements, and that we are focused on our clients and their evolving needs.”

Bruce C. Bott, President of ADD Systems, is excited about Regina’s involvement. “Our marketing efforts have really flourished since Regina stepped in as Project Manager. She feels passionately about ADD Systems and its products, and I’m confident that as the Director of Marketing, she will expand our reach.”