ExtraMile Convenience Stores LLC (EMCS), a joint venture between Chevron U.S.A. Inc. and Jacksons Food Stores, announced that a refreshed, modern exterior look is coming to its industry-leading c-stores across the network this year.
EMCS launched an exterior refresh program in January, with a goal of 250 site conversions this year. When complete, the entire ExtraMile-branded network will be sporting the new look, which currently includes nearly 1,100 locations. Consumers will see the first updated stores in Oregon, Washington, California, Arizona, Utah, and Georgia.
“This image refresh program is an investment in our franchisees and our consumers – doubling down on our commitment to convenient, modern, clean, inviting and shoppable stores,” said Brian Sardelich, EMCS president. “We are very excited to continue our legacy in the c-store space with more current designs, modern looks, vibrant colors and taking our brand to the next level.”
Notable changes include a new logo and signage, with entryways adorned in dark gray paint to contrast against the vibrant ExtraMile logo. Exteriors are off-white with darker trim and wood accents. Even the famous
