Champlain Oil will deploy Gilbarco Veeder-Root’s suite of products at their locations across the Northeast U.S. to address both indoor and forecourt EMV requirements proactively. With more than 100 sites in Vermont, New Hampshire and New York, Champlain Oil will use Gilbarco as its exclusive provider of EMV-ready dispensers, CRIND® payment terminals, media applications and point of sale technology to help them get ahead of the 2015 and 2017 EMV liability shift deadlines.
In addition to deploying the Passport POS and Encore dispenser system across their network, Champlain Oil will roll out Applause™ TV, a gas pump media and consumer engagement platform that utilizes dynamic audio and video content from Verifone Media to enhance retailer promotions and drive repeat traffic through a heightened consumer experience.
Champlain will be the first major retailer in Vermont to roll out media on their forecourt.
“We chose to partner with Gilbarco because of their unique ability to provide a comprehensive, one-stop solution for EMV,” said Bryan Cairns, Vice President. “We will benefit from their platform bringing innovative retail capabilities to our sites with Applause TV, Encore fuel dispensers, and Passport Point of Sale.”
“We are pleased to work with Champlain Oil,” said Travis Bouck, Vice President Marketing, North America. “They have taken a pro-active approach to EMV implementation by using our secure payment terminals and media solution to enhance their consumers’ experience and offset a significant portion of the upgrade costs.”
