7-Eleven, Inc. is furthering its commitment to reduce its energy footprint by launching a test program called RENEW™ this month at 95 stores in Portland, Seattle and Madison, Wisconsin.
RENEW is a reduced emissions program 7-Eleven® is launching in collaboration with GreenPrint, a company promoting sustainability through the retail gasoline, fleet and consumer product industries.
Customers will be able to reduce emissions by simply purchasing the same high-quality fuel they have always pumped at 7-Eleven stores. GreenPrint will calculate tailpipe emissions from gasoline sales to determine the amount to invest in certified carbon reduction projects to help neutralize those emissions in the atmosphere. Depending on the type of fuel purchased, emissions can be offset by up to 30 percent.
“As the convenience retail leader, we’re uniquely positioned to promote sustainability by bringing innovative programs like RENEW to market,” said Joe DePinto, 7-Eleven President and Chief Executive Officer. “This program, coupled with our 2025 corporate social responsibility targets, furthers our efforts to reduce our environmental footprint, and offers customers a way to make a positive impact on the environment and their local communities.”
For every gallon of gas purchased in the 7-Eleven RENEW program, an investment will be made in reforestation, green-scape projects, wildlife protection and renewable energy projects designed to help reduce car emissions. The local, regional and global certified carbon reduction projects are designed to remove carbon dioxide from the atmosphere. As part of the one-year test, 100,000 trees will be planted across the United States in cooperation with the Arbor DayFoundation.
“We are honored to run this test program with a brand like 7-Eleven that has consistently demonstrated a willingness to be innovative,” said Pete Davis, founder and CEO of GreenPrint. “Their commitment to aggressively pursue sustainability initiatives to benefit the environment sets them apart from competitors. The RENEW program will continue that commitment while creating a unique connection with their customers.”
7‑Eleven announced in 2016 that it was working with Conservation International (CI) to set measurable corporate social responsibility (CSR) goals to reduce its environmental footprint. 7‑Eleven’s CSR mission has three focus areas – planet, products and people. The retailer also joined CI’s Business and Sustainability Council, a forum for corporate leaders taking positive environmental actions in their businesses, to explore mutually beneficial ways to further reduce its environmental impact. Learn more about RENEW at www.7-Elevenrenew.com.