Conexxus Vision Group (CxVG) has released its newest Vision Report, “Clip and Save: The Future of Digital Coupons.” The report is based on the June 26, 2025 CxVG virtual quarterly meeting and discusses how digital coupon solutions, text messaging systems, and drive-thru POS innovations can transform convenience retail operations.

The CxVG virtual meeting was facilitated by James Maxey, an industry expert and business analytics lecturer at Trinity University and featured two guest speakers on digital coupon solutions: Colin Dornish, managing member at CSD Solutions, and Anil Bhat, head of product development for petroleum and convenience store group at Verifone Inc.

Key takeaways in the report include:

  • Text Strategies and Drive-Thru Solutions: CxVG members and guests explored alternatives to app-based loyalty programs and portable drive-thru POS systems, with emphasis on SMS as a powerful customer communication tool. “We noticed a lot of older folks were coming in with their flip phones and saying, ‘Hey, I remember you said it’s 20 cents off a gallon on Friday,’ even when the app was dead long ago,” shared Babir Sultan, president of Favtrip, sharing the everlasting popularity of their SMS push notifications.
  • PROSPR Digital Coupon Revolution: The PROSPR initiative, a program by NACS, represents a transformative approach to digital couponing using secure 8112 coupons that unlock new CPG marketing funds and provide faster retailer reimbursement. “This is opening up a whole new world in the supplier world that is really intriguing, and that’s really where this is unlocking a whole new world of dollars, because we’re not just talking about what has been the status quo for the convenience store channel. This is a whole different bucket,” explained Colin Dornish, managing member of CSD Solutions.
  • Smarter Coupons, Simpler Integration: There was significant enthusiasm among participants about digital couponing’s potential for retailers of all sizes. “As a small retailer without an IT department and limited resources, this stuff is all very scalable and seems like it’s easy. It should be something that we can implement and utilize. That keeps us going and keeps us growing in the business and allows us to compete,” stated Rob Razowsky, CEO of Rmarts LLC.
  • Adoption, Optimism, and Industry Potential: With a low-friction onboarding process involving QR codes at the shelf, mobile phone entry, and simple POS configuration, getting started with digital couponing is simple. “This is one of those ways we’re on a rising tide. The more prevalent the 8112 technology is, the better off we benefit, those of us that have that technology available and activated on our point-of-sale systems,” shared Lonnie McQuirter, director of operations at 36 Lyn Refuel Station.