FMN is excited to announce the inaugural 2022 FMN Fuels Innovator of the Year Award recognizing convenience retailers based on overall fuel excellence, technology, and operational efficiency. Two awards are presented based on chain size: 100 or more stores and fewer than 100 stores. The winner in the above 100 store category was La Crosse Wisconsin-based Kwik Trip and Greenville, South Carolina-based Spinx.

The awards will be presented at the upcoming NACS Show (October 1-4, Las Vegas) and will include a Q&A session on fueling best practices.

Kwik Trip/Kwik Star operates over 800 stores in Wisconsin, Minnesota, Iowa and Illinois. It offers seven grades of gasoline (including E85 and ethanol free); six grades of diesel and DEF; compressed natural gas, liquefied natural gas, propane and electric charging.

Spinx operates over 80 stores throughout South Carolina. It offers five grades of gasoline (including E85 and ethanol free); two grades of diesel, kerosene, and electric charging.


How you benefit from attending the session

Staff from both companies will be at the session to accept the awards. We will then hear from Jeff Reichling, Kwik Trip’s general manager of fuel operations and Jim Weber, Spinx’s executive vice president of merchandise and marketing, who will participate in a discussion about their fueling/EV philosophies, program structure and management and best practices.

Here is what will be discussed:

  1. How does your company view fueling and charging relative to the store operations?
  2. Both of your companies have gone well outside the general three grades of gasoline and perhaps diesel. What prompted those explorations?
  3. How do you use technology to facilitate the fueling offer both logistically and as part of loyalty/marketing/promotion, etc.
  4. What are some tips or best practices to run an efficient operation where every CPG counts?
  5. How are you approaching the EV charging challenge/opportunity?
  6. What role do you see conventional fuels playing in your operations?
  7. What role do biofuels and other alternatives play?
  8. A look at ethanol specifically.
  9. CNG as a fueling offer.
  10. On the transport side, how do you attract and maintain quality drivers?


Why did we create the award?

FMN magazine already reviews the top retail fueling performers through the OPIS/FMN Fuel Leaders Special Issue, which, using OPIS developed algorithms, ranks a range of retailers with a core focus on fueling efficiency. While this is excellent information, it was determined that it would be appropriate to take another look at these companies relative to innovation with the fuel products and EV charging opportunities supplied to their customers and/or their use of technology. The goal is to not only reward them for exploring transportation energy beyond the norm but provide other retailers with the rationale for pushing boundaries and some best practices.

FMN staff went through the Top 50 list and broke it down into companies over 100 and under 100 sites, and then individually reviewed each company to determine if it offered more than the standard three grades of gasoline and one grade of diesel. These companies were then presented to the FMN Editorial Council and a diverse group of industry consultants, technology writers, columnist, product distributors and biofuel representatives who were allowed to each cast three votes for each category. Two clear winners were identified.

The retail fueling industry is facing numerous challenges both with the industry as it is today and the push for net zero transportation tomorrow. Retailers will need to be innovative, efficient and aggressive to meet these challenges. Let us celebrate innovative excellence and learn from these companies.


When and Where

October 3, 2022

8:00 AM – 9:00 AM PDT

Location: Pavilion 9

Session Link