Between 2012 and 2017, mobile traffic is projected to grow by 13 times. The reliance by consumers on mobile technologies provides an opportunity for retailers to more easily gather and share information with potential consumers. Mobile apps have rapidly become the preferred way to simplify communication between you and your consumer, and when your customers carry your company with them wherever they go, you have the ability to push and pull information in real time. Consumers that download your mobile app start delivering information to you that you didn’t have the moment they open the app for the first time. These consumers have now become identifiable and their activity is measurable and meaningful.
“The majority of consumers, including 71% of U.S. mobile elites, rate convenience as the most important element of their mobile app experience. As most consumers are generally concerned with receiving the best deal, it’s no surprise that price checking and receiving digital coupons were also rated as important,” according to “Mastering the Complexity of Mobile with Simplicity,” Adobe Consumer Report, October 2015.
Built on the new Affiniti™ Mobile Platform, Pinnacle’s Consumer-Facing Mobile App provides all the configuration and management tools you need to get started with your own branded mobile app, so there are no major startup costs or efforts required. Retailers work hard to create a brand, and as an extension of your marketing strategy, a consumer facing mobile application should complement that brand strategy. Affiniti allows retailers to reinforce corporate branding standards with logos, colors and fonts. You provide your corporate marketing theme; Pinnacle provides the app.
Lynch Oil is a long-time customer of Pinnacle Corporation as a Palm POS and Loyalty client. As their loyalty program grew more and more successful, they were looking for ways to extend offers and promotions to their consumers via mobile—to help drive traffic, influence spend and communicate with them in the most effective way possible. With their Mr. Gas mobile app, built on the Affiniti mobile platform, they are able to influence their consumer behavior and drive store traffic in ways they had not been able to before.
“Today’s consumers keep their mobile phones closer to their hand than the wallet that holds their cards. Offering a mobile app to our customers allows us to offer convenience before they even walk in the store,” says Nick Lynch, President of Triple S Oil. “Consumers will be able to sign up for loyalty rewards directly through the app, they’ll also get promo offers, updates on pricing and they’ll be able to check their loyalty points balance, including their status on their club punches. We are looking forward to the new opportunities that our Mr. Gas mobile app offers our business and our customers.”
Perhaps you’ve waited to implement a loyalty program and are not sure how to get started, or perhaps you’ve got a full blown loyalty offering for your members. The Affiniti Mobile application provides you the ability to extend your reach and offer basic loyalty capabilities or direct integration with established loyalty programs.
In addition to loyalty programs, when your business is all about convenience, it’s important to make locating your retail locations and their amenities as easy as possible. Affiniti’s Store Locator module allows retailers to identify each location and the specific amenities available. It also enables users to designate their favorite locations, such as those nearest to their home or work.
As your consumers search location amenities, they can often change buying behaviors based upon fuel prices. Affiniti’s Gas Price module allows retailers to post fuel prices for each of their locations and grades, and allows customers to see prices and set their favorite grade of gas to display on the home page.
“Affiniti is based on decades of dedication and experience in the convenience store industry. Through partnership and collaboration with clients, Pinnacle created a mobile platform with the flexibility, ease and control that retailers demand. The consumer and corporate apps are built in a way that enable us to continually expand the feature set and add incremental value for all clients—without having to retrofit each individual client’s app—so they can start taking advantage of new features immediately,” said Melissa Fox Hadley, Director of Product Management at Pinnacle.
“We’ve been extending Pinnacle products with mobile solutions as far back as 2008,” said Drew Mize, President at Pinnacle. “The landscape and technologies have certainly improved over time, and we are delighted to announce our new Affiniti Mobile Platform consumer-facing solutions to the market, which will be the basis for incremental mobile offerings into the future.”
