Phillips 66 Lubricants, one of the largest finished lubricants suppliers in North America, today announced that it has been named the latest member benefit provider for the Automotive Service Councils of California (ASCCA), the state’s pre-eminent trade association for the independent automotive repair industry. As such, Phillips 66 Lubricants will offer ASCCA a customized program to help grow their respective businesses through the sale and marketing of premium Kendall GT-1® Motor Oil with Liquid Titanium® protection additive. Known for its superior engine protection, Kendall GT-1 Motor Oil has proven to be Taxi-Tested Tough™ by a fleet of taxicabs in the rigorous, real-world environment of New York City, outperforming the leading brand in wear protection by 63 percent.
“Through this customized program, Phillips 66 Lubricants is offering ASCCA targeted Kendall Motor Oil sales tools and programs that may directly benefit its members, their businesses, and consumers,” said Phil Sontag, Director of Marketing, Automotive Lubricants. “As a result of this announcement, the wide network of ASCCA members throughout California has support and access to a unique program from Phillips 66 Lubricants that is designed to help grow their business and positively affect their customers. We are providing them with valuable sales tool and marketing materials, as well as access to customer incentive programs—all of which have the potential to increase sales and drive customer loyalty.”
The agreement provides ASCCA members with myriad benefits from Phillips 66 Lubricants, including access to informative marketing materials, online presentations, and sales tools that address the product benefits of Kendall GT-1 Motor Oil with Liquid Titanium protection additive; identification as an official Kendall Motor Oil provider on the Kendall locator website (www.FindKendall.com); and the option to enroll in promotions designed to build brand and location-specific loyalty with customers at no cost. Among such programs, members may enroll—for free—in the Long Live the Engine® Sweepstakes, which enables oil change locations to offer customers the chance to win any one of 201 monthly giveaways, including the Free Gas for a Year grand prize or a complimentary Kendall Motor Oil change. This program not only brings repeat business to an automotive repair shop, but it creates location and brand loyalty with customers.
For more information about Phillips 66 Lubricants and Kendall Motor Oil, please visit www.KendallMotorOil.com. To explore a similar program for your organization, please contact Phil Sontag, Phillips 66 Lubricants Director of Marketing, Automotive Products, at [email protected].
