Phillips 66 continues to fuel Kansas City in new ways with the introduction of Mobile Pay via the My Phillips 66 App, a convenient, first-in-its-category app that allows consumers to pay at the pump on their mobile devices and quickly get back on the road to enjoy life. Mobile Pay launches this month in Kansas City, and will roll out nationally as part of a campaign created in January to inspire its consumers to “Live to the Full™.”
To celebrate the campaign and the new Mobile Pay feature in the My Phillips 66 App in Kansas City, Phillips 66 is also expanding its role as title sponsor of the Big 12® Men’s Basketball Championship. Phillips 66 will award $6,600 to three Kansas City individuals via the new Live to the Full Heroes program, for going above and beyond to help the basketball community. Three local unsung heroes will be revealed at the semi-final game on Friday, Mar. 9 at Kansas City’s Sprint Center.
The Phillips 66 Big 12® Men’s Basketball Championship is the longest running collegiate partnership in history, and also includes an annual donation of $66,000 to the Big 12 Conference Classroom Champions Program.
“At Phillips 66 we’re thrilled to continue fueling the Kansas City community at the pump and beyond,” said Brand Manager Jared Robinson. “Bettering the communities we serve from a holistic perspective continues to be a priority for our brand, and we’re excited to launch new initiatives like the Live to the Full Heroes, who serve as living examples of helping others in our community lead successful and fulfilling lives. This program is a reflection of our company’s mission to provide energy and improve lives.”
Live to the Full: Fueling the future
Since January 2018, the Live to the Full campaign has graced gas pumps and television screens throughout the nation with a new look and tone, but it is more than just a new brand tagline. It’s a mantra designed to lead the Phillips 66 brand and its consumers into the future, based on the belief that the gas pump is not the final destination, but a launch pad to what comes next in their lives.
To learn more about Phillips 66 and download the My Phillips 66 App with the new Mobile Pay feature for a fast, friendly and seamless experience when filling up, visit: http://www.phillips66gas.com/mobile-apps.