Kalibrate, provider of strategy and technology solutions to the global fuel retail industry, announced today an update to its comprehensive, global traffic data solution, TrafficMetrix. Organizations, ranging from government, education and businesses of all sizes rely on the power of Kalibrate’s comprehensive and up-to-date traffic data set to make intelligent decisions. The latest update contains over 4 million data points, enhanced GIS capabilities and new data modeling techniques.
“This release continues to position Kalibrate as the most complete and up-to-date source for consistent and readily available traffic count intelligence around the globe,” said Bob Stein, president and executive officer of Kalibrate. “Traffic intelligence is critical for fuel retailers and other consumer-based businesses making decisions on where to allocate capital and locate new facilities. It provides insight into consumer movement patterns that cannot be uncovered by traditional residential trade area demographic statistics.”
Kalibrate has collected traffic counts in 32 countries; the data is collected from thousands of sources and the millions of counts assembled into a common geographic database format that can be delivered in a matter of days. The data is continuously updated for all road types, from the largest metropolitan freeways to two-lane rural roads. Kalibrate delivers two major components of traffic intelligence – actual traffic counts and current year estimates, a proprietary statistical technique to bring older traffic counts up-to-date.
For more information, please download the free TrafficMetrix eBook.