Chevron U.S.A. Inc., announces its program line-up to expand the Chevron and Texaco brands platforms into two classic American pastimes: country music and sports. Chevron retains its focus on platforms aimed at helping to build customer loyalty among the millions of country music fans and sports enthusiasts throughout the U.S.
“Aligning our brands with events so engrained in consumers’ everyday lives, allows us to establish a connection with our core audience, while continuing our commitment to delivering high-quality products and performance in our key American markets,” said Carrie Holt, Chevron Brand Manager. “The passion and loyalty of these communities was something we wanted to harness while giving consumers chances to win big through a variety of platforms.”
This fall, three key campaigns will help strengthen consumers’ connection with the Chevron and Texaco brands in select Eastern and Western U.S. markets.
Luke Bryan Sponsorship: As an official sponsor of one of country music’s hottest A-listers, the Texaco brand joined Luke Bryan on his 2014 ‘That’s My Kind of Night’ Tour to promote the Texaco Sweepstakes in Atlanta, Birmingham, Houston and Dallas. Working with The Enthusiast Network, one lucky fan will win an “Ultimate Tailgate Truck” grand prize – a 2014 Chevrolet Silverado customized by Luke Bryan featuring bucket seats, a BBQ, ice chest, TV, sound system with Gibson Custom Guitar and microphone. Fans took a ‘selfie’ with a Luke Bryan life-sized standee at participating Texaco locations or at one of Luke Bryan’s concerts and texted it in for a chance to win the “Ultimate Tailgate Truck.” The “Ultimate Tailgate Truck” appeared at six Luke Bryan concerts from July 23 – September 20. Brand ambassadors promoted entering the Texaco sweepstakes at the concerts and gave away $5 Texaco gift cards. Official rules and additional details are available at www.luketailgatetruck.com.
“My fans know I love a good tailgate and I’m excited to award this awesome Tailgate Truck to one of them,” said Luke Bryan.
The Chevron Game Day Chef Challenge: The Challenge is a cooking contest that launched in August and gives football fans and foodies in Arizona, California, Oregon and Washington the opportunity to compete for the grand prize of $25,000 in Chevron Promotional Cards. Contestants in each region submit their go-to game day recipe at www.TheGameDayChef.com with a hook – it must include a food or beverage item purchased from a Chevron or Texaco station. The submission period ended on September 30. Winners from each region will advance to the grand finale cook-off and compete for the grand prize at the January 1, 2015 bowl game in Pasadena, California. Official rules and additional details are available on the web site.
Chevron and Texaco Football-Themed Mobile Instant Win Games: As part of its sports sponsorships, Chevron launched the tailgate-themed University of Texas Football Instant Win Game last month at participating Chevron and Texaco stations in Austin and San Antonio metro areas and south Texas. Consumers play the game for a chance to win a 2014 Polaris RZR 800 Madness LE UTV and a $500 Texaco Promotional Card grand prize, plus hundreds of instant win prizes. Consumers enter by downloading the free Chevron or Texaco mobile app to their smartphone and following the prompts to play the game. Consumers can play every day and must activate their GPS locator within the App and be at a participating Chevron or Texaco station to play the game again. Visit www.chevroneasternfootball.com/pages/legal for official rules and prizes.
Another mobile app instant win game begins October 1 and ends November 2 at more than 300 participating stations in the Dallas and Fort Worth metro areas, and East and Central Texas with the Dallas Cowboys. Consumers can play the game for their chance to win an “Ultimate Tailgate Experience” grand prize, complete with a private tailgate for the winner and nine guests, 10 tickets to an upcoming Dallas Cowboys football game, 10 Dallas Cowboys sideline passes, 10 Dallas Cowboys team hats and two parking passes. And, from November 1 – November 30, more than 500 participating Alabama stations will offer a ‘rivalry’ mobile app instant win game and sweepstakes with two grand prizes! Players select and enter for their team’s grand prize – either two tickets to a University of Alabama post season football game or two tickets to an Auburn University post season football game, two nights’ accommodations at the designated fan or team hotel, one $250 Chevron or Texaco promotional card, $1,500 in expense money, access to pre-game hospitality area, and more. Collectively, more than 2,000 instant win prizes will be awarded as part of these instant win games.
